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Belle Tout needed a website that lived up to huge expectations.

It needed a website that would be attractive, informative, easy to use and more importantly would be found by visitors on all of the major search engines.

Detailed historical research was carried out to ensure that the public had a rich source of information. It is the the foundation of what will become an accurate and authoritive information resource in years to come.

Stylish photography was essential to convey the right image to guests to show that it is not only a hotel with a difference, but that the hotel is of high quality. Each room was photographed together with landscape and architectural photography.

It was important that the website achieved very high search engine rankings to ensure that visitors could find it easily. Consistently high search engine rankings have been achieved for all the major search engines including Yahoo, as above, also MSN, Bing and Google.

David Shaw sums this up beautifully himself:

"The famous and iconic Belle Tout Lighthouse at Beachy Head in East Sussex stands in splendid isolation on the delightful South Downs overlooking the English Channel. It's setting has to be one of the most beautiful in the country, if not - the world.

In common with thousands of others, I was intrigued by this fascinating building and its amazing history so when, in 2008, it came up for sale, I bought it, albeit in a very dilapidated condition and have since paid a 'kings ransom' to have it restored, renovated and sympathetically converted to comfortably accommodate B & B guests.

How could I publicise this unique product and let the world know it was now accessible to those wanting the 'sleep in a lighthouse experience'?

Knowing there was going to be a television programme early in 2010 in the series 'Build a new Life in the Country', covering the renovation of Belle Tout, it was doubly important to create and establish a web site that could adequately cater for the huge interest anticipated and subsequently realised by that TV programme and on-going enquiries.

RAW-Systems rose to the challenge magnificently, producing a web site that is both attractive and informative. They arranged professional photography and film which shows the accommodation and some of the stunning views. They also did much of the historical research which resulted in a brilliant and much praised web site of which I am very proud. In my opinion, RAW Systems has produced an exceptional web site of a standard by which others should be judged. Take a look and you'll see what I mean."

For more information on The Belle Tout Lighthouse, please visit their website.

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